Program

Wednesday November 13th

2:00 PM – 4:20 PM BRAND/AGENCY/SELLER ROUNDTABLES

Closed-door sessions focused on candid, off-the-record, group-wide discussion amongst peers around market issues and successes. We set the room in a hollow square with little distinction between speaker and attendee, creating a forum that fosters open dialogue. As a roundtable participant, you will kick-off your time in Austin with exclusive access to a highly engaged group of peers and are guaranteed to leave with actionable insights. No cost to participate; however, pre-registration is required. No walk-ups will be accepted.

BRAND ROUNDTABLE. Open to brands only. Get exclusive access to consumer trends impacting brands today.
AGENCY ROUNDTABLE. Open to agencies only. Get exclusive access to emerging trends and leading case studies inspiring agencies today.
SELLER ROUNDTABLE. Open to suppliers only. Get exclusive access to emerging trend reports and client insights just for industry suppliers.


4:30 PM – 6:00 PM OPENING RECEPTION, EXHIBIT HALL

It’s the first night of Video Marketing 360—a time for networking and cocktails! This is your chance to meet new industry peers, trade business cards, seek new product and services suppliers and hang out with the industry’s latest and greatest. Come early and stay late.


7:00 PM – 9:30 PM VM360 AWARDS DINNER

Join some of the world’s top marketers as they celebrate the best video marketing campaigns of the year. Cost: $250 includes dinner and awards presentation. Reserved tables of 10 also available. Note that a VM360 Awards ticket or table is not included and must be purchased separately during registration.

Thursday November 14th

8:00 AM – 9:00 AM BREAKFAST

Get up and come on down for a cup of coffee, some morning fuel and many conversations with fellow attendees.


9:00 AM – 9:45 AM KEYNOTE


9:45 AM – 10:30 AM "STATE OF VIDEO" RESEARCH PRESENTATION


10:30 AM – 11:00 AM REFRESHMENT BREAK, EXHIBIT HALL

Grab a refreshment, chat up fellow attendees and meet with the industry’s best video marketing partners in the exhibit hall.


11:00 AM – 11:30 AM HOW DATA-DRIVEN CREATIVE COULD BE A CRITICAL STEP IN SOLVING YOUR MULTI-CULTURAL VIDEO STRATEGY NEEDS

Data suggests that multi-cultural audiences represent increased customer lifetime value and purchase opportunity for a wide array of brand categories, yet reaching these audiences isn’t as simple as a general market message. Today’s world requires a strategic approach to speaking not only to ethnicity, but culture, in a way that grants authenticity and trust for your brand, amongst a high return audience. We explore the empowerment of data signals within creative strategy and distribution as one of many ways to breakthrough and win your next loyal customer.


11:00 AM – 11:30 AM LOWER-FUNNEL COMMUNICATIONS STRATEGIES

Gloria DeCoste
Director of Marketing, eBusiness Strategy, Nestle

11:00 AM – 11:30 AM UNLOCKING THE POWER OF ADDRESSABLE TV DESPITE ITS SILOS AND THREATS TO SATELLITE TV

While addressable TV may be all the rave, the marketplace remains fragmented, limiting opportunity for many marketers to scale and drive consistent insights. We examine a few unique strategies being used my leading marketers to connect the dots and drive growth.


11:45 AM – 12:15 PM A DEEPER LOOK AT THE PROMISE VS REALITY OF CROSS-PLATFORM VIDEO PLANNING TOOLS

Choosing the right tools to guide your approach to true cross channel video planning is more important now than ever. Accounting for fraud, duplication, walled gardens, and data accessibility are just a few of the considerations that make investing in any cross platform planning tools worthy or a waste of time. This session will provide an in-depth look at the truths behind marketed cross platform planning tools and how to best apply today.


11:45 AM – 12:15 PM DAYS INN MAKES BASEBALL DREAMS COME TRUE

Great brands stand for more than just product features. They inspire audiences and they enrich communities. In doing so, they garner unparalleled business results. Days Inn proved this when they fulfilled the dreams of kids that couldn't afford to take part in America's favorite pastime, baseball. Days Inn created a baseball team for 30 deserving kids in California. They brought in a national champion coach to lead the team, an award-winning design team to create the uniforms, and leveraged Days Inn’s 4,500 locations to provide them with a comfortable place to stay while they traveled the country competing in tournaments. When Days Inn created an on-going series that tracked the team throughout the season, millions of people tuned in to watch the team go through practices, games, tournaments, crushing defeats and incredible victories. Over 2 million people watched the series, which significantly shifted perceptions of the Days Inn brand and lead to new customers and loyalty, ultimately generating an incredible 13X Return on Ad Spend.

Jeff Rosenblum
Co-President, Questus
Anthony Pizzuto
Senior Director of Brand Marketing for Days Inn, Wyndham Hotels & Resorts

12:15 PM – 1:15 PM NETWORKING LUNCH

Grab a bite and get fueled up for your afternoon sessions with fellow attendees.


1:30 PM – 2:00 PM CONTENT WITHOUT A MEASURABLE BUSINESS RESULT IS ART, NOT MARKETING

While the Sistine Chapel depicts one of the greatest stories ever told, the experience isn't going to move the needle on Alpha Romeo sales. As such, a brand story that entertains but doesn't inspire business results is ART not MARKETING. So how does a brand create stories that are aligned with their core values but also authentically entertain and inspire the intended audience to respond in a way that is measurable? ‘Entergagement’, that’s how. In this room wide discussion we’ll break the conference norm and leverage the group’s expertise to define what exactly ‘entergagement’ is and why it should be top of mind for all marketers.

Garrett Cohen
VP Content Strategy, YELLOWPIKE MEDIA

1:30 PM – 2:00 PM STRATEGIES FOR LEVELING THE PLAYING FIELD FOR CTV AND ADDRESSABLE TV PRICING...IT ALL STARTS WITH "COST PER OUTCOME"

Linear TV, a once considered age and gender platform, has evolved to a world of rich consumer and viewer level data enabling advancements in both how marketers target their customers, and how they transact against TV inventory. While cost per points and cost per reach may still hold true for many marketers, using data to transform your TV buying metrics and transactional accountability can provide a unique advantage in today’s world of marketing.


1:30 PM – 2:00 PM TOOLS AND LESSONS FOR NAVIGATING A HOLISTIC VIDEO MEASUREMENT STRATEGY, INCLUSIVE OF WALLED GARDENS

As consumer experience continues to span more and more devices, environments and platforms, requiring a myriad of bespoke strategies designed to reach and engage with your desired customer; measuring the outcomes of these strategies becomes increasingly difficult. Hear from some of the industry’s top thought leaders about tools and insight they’ve gathered in successfully navigating the world of holistic video measurement.


2:15 PM – 2:45 PM SPONSORED BREAKOUT SESSIONS


2:45 PM – 3:15 PM REFRESHMENT BREAK, EXHIBIT HALL

Grab a refreshment with fellow attendees and meet with leading industry suppliers in the expo hall.


3:15 PM – 3:45 PM SPONSORED BREAKOUT SESSIONS


4:00 PM – 4:30 PM IT'S ABOUT VALUES, NOT PRODUCT

To truly connect with audiences today, successful brands are going beyond simply marketing their products to tell authentic, heartfelt stories. It’s working. Why? Because telling stories forges a deeper connection, elevating a brand, shaping perceptions and connecting to values people care about most. Hear two experts in the digital storytelling space discuss how to create brand content that resonates and learn where they see this trend going in the future.

Ben Gaddis
President, T3
Brian Pember
Director, UPS Digital Marketing & Brand Management, UPS

4:00 PM – 4:30 PM MY VIDEO PLAN HAS NO LINEAR TV, WE'RE WINNING, AND HOW WE'RE DOING IT

Mobile and OTT time shifting is at its highest in years, signaling a shift in the traditional tune-in linear TV behavior that dominates many current marketers video strategy today. We hear from marketers who have made bold leaps into pure play digital video to outsmart their competitors and win the new “video primetime”.


4:30 PM – 6:00 PM COCKTAIL RECEPTION, EXHIBIT HALL

Reconnect with old colleagues and meet new peeps—grab a cocktail and enjoy great conversations with your industry peers. This is a can’t miss opportunity to trade business cards, meet with new product and services suppliers and just plain “hang out” with the industry’s latest and greatest.

Friday November 15th

8:00 AM – 9:00 AM BREAKFAST

Come fuel up for the action-packed day ahead of you and catch up with other attendees.


9:00 AM – 9:45 AM BURGER KING KEYNOTE

Fernando Machado
CMO, Burger King

10:00 AM – 10:30 AM BRIDGING THE VIDEO TARGETING AND MEASUREMENT GAP IN PRIVACY FIRST WORLD

As more browser restrictions impact available cookie level data for targeting, and consumer privacy controls grow across digital platforms - the once trusted behavioral targeting strategy of many marketers will shift. How do you prepare? What technology can help you prepare and actively target your customers in a meaningful way while also allowing for consistent measurement outcomes? We take a look at a few of the industry’s leading solutions and what it means for marketers in a privacy first world.

Justin Scarborough
Programmatic Media Director, PMG

10:00 AM – 10:30 AM HOW THE USE OF INFLUENCERS, SOCIAL CONTENT AND :06 ADS MAY BE THE OPTIMAL VIDEO MIX

Instagram has been called the new “Mall of America” and recent Facebook influencer shopping models have made influencers the salespeople of today. As both young and older adults spend more time on social media, buy more from direct to consumer brands, and trust influencer guidance, we look to understand how to best navigate this social commerce landscape with emerging and innovative approaches to online video.


10:30 AM – 11:00 AM NETWORKING BREAK, EXHIBIT HALL

Grab a cup of joe with fellow attendees and meet with leading industry suppliers in the expo hall.


11:00 AM – 11:30 AM HOW TO WIN AT DATA-DRIVEN VIDEO AS A LOCAL BUSINESS

As data privacy regulation continues to gain momentum in the US, the trusted value of location data and signals becomes more nebulous for all marketers, particularly local businesses that rely on proximity and geo-level insights to drive their marketing strategy. We talk to several leading marketers about how they’ve successfully married the use of compliant data with that of highly relevant video advertising to drive results on a local level.


11:00 AM – 11:30 AM SUCCESSFUL TIPS FOR LEADING YOUR BRAND IN A LIVE STREAMING WORLD

It’s true Fortnite is a social media network and in China, a huge population of gamers make a living off of viewer “gifting” during live streams, and entire TV shows are now watched on IG Live. We explore meaningful ways to connect with consumers in live digital environments. Brand safety, brand alignment, customer value and relevance are just some of the themes we’ll unearth as you prepare for the next wave of your video strategy.


11:45 AM – 12:15 PM LEVERAGING SHOPPER AND RETAILER LEVEL DATA TO DRIVE VIDEO MARKETING SUCCESS IN THE SHOPPER MARKETING SPACE

Shopper marketing has traditionally been held to promotions, in store signage, trade, and other short term performance strategies that enhance retailer and supplier relationships. The rise of mobile video viewing, data targeting, and stoppable video experiences has caused a new wave of shopper marketing strategies - more reliant on the use of video to breakthrough.


11:45 AM – 12:15 PM THE GOLDEN EGG: HOW TO SCALE VIDEO WITH CUSTOMER LEVEL DATA, AD ACCOUNTABILITY AND PRICE CONTROLS?

Cost of video inventory remains a critical component of marketer confidence within today’s world of video buying. How do the best marketers in the world navigate price confidence, while also paying attention to brand safety, 3P verification, and true audience reach? We explore tips and suggestions in this session.


12:15 PM – 1:15 PM NETWORKING LUNCH, EXHIBIT HALL

Grab a bite and get fueled up for your afternoon sessions with fellow attendees.


1:15 PM – 3:00 PM CLOSING GENERAL SESSION

[type='submit']
[type='submit']